Unlike social platforms and job boards, 50Metres helps you to monetise your professional network, market intelligence and IP, without sharing it all to the world.
At 50Metres your Professional Network, Market Intelligence and Technical Expertise are your own valuable Intangible Assets.
Your personal details and Professional Network do not become a publicly available database for other members to market to.
You control your network, in private, and the platform helps you do that.
In a radical departure from other social platforms 50Metres membership is restricted to an invitation-only basis, with all invited members required to be seconded by another member and subject to suspension or cancellation by the site moderators for breaches of networking protocols such as spamming. It’s much more like an exclusive club than an open market social platform. It’s designed to complement and monetise your social media activity, not replace it.
Your Market Intelligence is able to be leveraged, by you, and shared only within your closely protected professional network. We provide you with account management tools like the ones used by the large professional consulting and partnership firms. We help you to identify solvable client needs, and partner with your Professional Network to create consultant initiated opportunities that build large key customer accounts, and avoid competition and public tenders. All the while, you maintain your key customer relationships without sharing them to the world.
Your Technical Expertise and the ideal customers, trigger points, pain and pleasure points for customers, product and service feature information, marketing materials, talking points and pricing, are shared only with people in your Professional Network. Not with your competitors. That way you and your Professional Network can leverage your sales and marketing expertise to promote complementary services into your combined key client accounts.
In this way we help our members and your clients, to disrupt the large consulting firm Partnership model, by replicating the best features, while eliminating the worst and most costly.
We work with you to:
- Eliminate costs, spam and unwanted approaches from people outside your network
- Reduce your networking to an effective and manageable number of valuable professionals
- Raise confidentiality and your ability to partner with consultants to generate more, larger projects
- Create an immediate baseline revenue stream from your Professional Network
By using the 50Metres platform to manage your true and monetisable Professional Network, and our proven key client account management methods to generate real new and larger client projects, you can earn revenue far in excess of your platform membership fees.
Here's how it works
The 3 roles of successful consultants
At 50Metres every member has three primary roles:
- Consultant - providing services you are qualified and experienced to deliver
- Account Manager - fostering key account relationships, that you manage and leverage
- Affiliate Marketer - promoting the services of yourself and others for a margin or fees you directly negotiate
These roles reflect the key activities that every experienced consultant needs to do to run a successful consultancy practice, large or small. There are other things too, like invoicing, professional development and continuous improvement, but let's leave those to one side until we solve the immediate revenue generation issues.
REVENUE GENERATION & SHARING
Unlike other platforms 50Metres focuses on helping our members to monetise their professional and client networks immediately, and not predominantly through advertising revenue or the sale of content (although those are options to you too as well).
Through this platform, you earn revenue from:
- Every new member you nominate who successfully joins and remains a financial member on the platform, to a maximum of 250 active members
- The services you provide, that are promoted and sold by you and other member of your network, with no fees paid to the platform, and
- Any lead generation, introduction, sales commissions or margins you negotiate with your Professional Network, for the services they provide that you have promoted and sold on their behalf.
How do we do it?
invitation only
- 50Metres is an invitation only community for professionals
- Whether you are an accountant, lawyer, a consultant in engineering, IT, sales, marketing or whatever, you can create a private and trusted professional network, and monetise it
- Every new member must be nominated and seconded by existing members and will be subject to suspension by site moderators. This helps to verify and maintain professional membership and focus on quality more than quantity
- All members pay the same fees and are treated equally. No member has restricted access to special features above any other member.
strategic account management
All members have access to the site's Strategic Account Management tools.
These tools and templates are the intellectual property of 50Metres, but the plans you create are your own intellectual property. You can decide to keep your account plans completely private and confidential, or share them with any individuals or groups within your professional network, facilitated through the 50Metres platform.
Using these tools will assist you to capture and plan around the unique relationships, insights and information you have about these clients, such as:
- your key relationships and how you plan to maintain and build them
- your insights into the individual and organisational challenges they face
- the new and emerging trends that your clients may be able to take advantage of
- who in your network you can collaborate with to design, propose and deliver solutions
INVOICING AND referral fees
50Metres does not charge any fees or percentages on the revenue you and your Professional Network generate.
Membership fees
All members pay an identical monthly membership fee.
AFFILIATE MARKETING YOUR network - fees paid to REFERRERS
- For every new 50metres.com member (ie. successfully seconded) that you were responsible for nominating into the network, you will be paid 50% of their subscription membership fees, for as long as they are a fee paying member. This applies to a maximum of 250 members in your network. That way you will can monetise your network enough to invest some of your time to act in a strategic account management and business development role. working with your network on your joint accounts.
- There are no affiliate marketing fees paid to members for seconding a member.
network Limitation of 250
All members are limited to a network of no more than 250. These can include nominated members, seconded members and other members.
This limit encourages you to optimise your network and is based on research that indicates that 250 is approximately the largest viable and meaningful communications network that any individual can maintain.
You can decide to terminate a network connection with any individual. This may free up a seat on your bench of 250 for more effective members of your team as the needs of your clients and your business evolve over time.
one account rule
50Metres maintains a strict rule of no more than one membership per individual. Individuals found breaching or attempting to breach this rule may find themselves banned from the site and their accumulated and future network fees forfeited.
Forfeited fees will be given to one or more verifiable public charities registered with the Australian Taxation Office.
NO PYRAMID OR MLM selling
50Metres is about professional strategic account management. We assist members to generate and collaborate on real client projects, through the process of strategic account management and the private insights this process identifies.
With a limit on individual network size and only 1:1 member referral network fees, members, nominees and seconders cannot create pyramids through the platform and cannot enrich themselves by simply continuing to bring new members onto the platform, and in exchange for membership fees all 50metres members gain access to valuable account management tools and IP, crucial to developing key accounts.
Confidentiality and Protection
Unfortunately 50Metres cannot 100% guarantee the total confidentiality of information on the site. Hackers, phishing schemes, spammers and others all pose risks.
50Metres will take all reasonable efforts to protect the information held on the site, and reserves the right to alter membership rules and protocols at any time in order to avoid or eliminate activities that threaten the integrity of the site, the confidentiality of members, and to respond to threats as they might arise.
functionality and site development
The site is not a replacement of your CRM system, your Linkedin profile, your social media/content marketing programme etc. It is designed to be complementary to these, and software and platform integrations are a part of the future development plans.
A user feedback forum will been created shortly where you can contribute to the addition, improvement and prioritisation of new features.