As a professional one of your greatest assets is your existing client base, and your portfolio of past clients and successful projects. But if you're not turning these customers into repeat business, they become worthless.
And what do you do when these customers don't need any more of what you've got to offer?
If you're like most consultants, after trying everything you can think of to sell more of the same or some add-on, you give up and move on to the next prospect, and the cycle continues.
But if you worked at a large firm, you wouldn't get away with that. If you've delivered well, you have relationships and a positive reputation. If you've open up a relationship with this new significant client, its expected of you, its your responsibility, to identify other opportunities for services that aren't even complementary to yours.
If you cant identify immediate opportunities, you need to explore more expansive discussions to identify significant business challenges. Then you can search for people within your firm's professional network who can tackle those issues. Even if you cant make a direct and immediate introduction, you can identify ways to get insightful information and talking points into the organisation.
At 50Metres you can our key account management tools to identify and manage the growth of your major clients.
You can identify business challenges and opportunities, strategise and plan for relationship building activities, and earn additional revenue by building larger projects and earning lead generation fees and sales commissions.
50Metres charges no commissions or fees for the revenue and opportunities your create through your professional network by using our tools and platform.