Social Media is Old News
If you rely on social media for new business, your information is already publicly available and essentially useless. Social media may make for titillating news, but you found it there its no longer market intelligence.
content marketing is hack
Similarly, content marketing has become today's neon sign, screaming "Eat at Joes" or "Vacancy".
make way for ante social behaviour
That said, you can't totally ignore social media and content marketing, just as you can't ignore hearing the news or putting a sign on your restaurant or hotel.
But social media, content sharing and professional job board sites want you to feel like all that sharing is creating valuable information amongst a tight knot network of business associates.
In reality your humungous network of contacts ranging from real, to vague to imaginary, is unmanageable. Communications theory has shown that even with a lot of latitude your brain simply isn't big enough to manage more than about 250 truly social contacts.
In fact these sites make all that information readily accessible to everyone else too, which immediately devalues it.
Its time to stop being social with your market information, and start being strategic with it.
Its time to monetise your professional network and market knowledge.
Time to be judicious with what you share and with whom.
The most important information you have, you don't make public. Or at least you shouldn't. It's the inside information you have about your major clients, their major challenges, the projects they are working on, their skill and capacity gaps, their resource requirements; the list goes on.
It usually includes a lot of information that is known to only a few people on the planet, and the client wants to keep it that way until its solved.
But many professionals and consultants either don't know how to monetise the